Video is one of the most effective tactics for making customers hungry for your food and brand. But simply filming random kitchen clips won’t cut it.
Strategically planning and executing your restaurant video content is crucial for success.
In this article, we’ll explore essential dos and don’ts for developing a mouth-watering video strategy that turns viewers into devoted best restaurants in sweden customers.
Do Use Tempting Food Close-Ups
The most important element for any restaurant video is tantalizing close-up visuals of your delectable dishes. These images immediately trigger cravings and make viewers imagine the tastes and aromas. Some tips for food close-ups:
- Hero your most photogenic, signature dishes.
- Use slow panning shots to reveal layers and textures.
- Capture steam, melting, and other appetizing visual details.
- Mix wide beauty shots with tighter close-ups.
- Use natural lighting and angles to make food irresistible.
Mouth-watering food close-ups are guaranteed to stimulate appetites. Just don’t go overboard with shallow food porn – blend with storytelling.
Do Add Chef and Kitchen Context
While highlighting the food itself, also incorporate your talented chefs and bustling kitchen atmosphere through shots like:
- The chef garnishing and plating dishes with care.
- Line cooks flawlessly executing during service.
- Vibrant images of your kitchen in action.
- Passionate chefs discussing fresh ingredients.
This context supports your food shots while humanizing your culinary team.
Do Tell Compelling Story Arcs
Great restaurant videos use food visuals to weave compelling narratives that engage viewers. Some possible angles:
- Follow dishes from sourcing premium ingredients through final plating.
- Convey your chef’s culinary journey and cuisine influences.
- Spotlight your signature dishes and how they were created.
- Take viewers behind-the-scenes into your daily operations and culture.
- Share your establishment’s unique origin story and growth.
Story-driven videos keep viewers hooked while connecting on an emotional level.
Do Keep Videos Concise
While using intriguing narratives, beware of making videos too long. General guidelines for length:
- Hero dish videos: 45-90 seconds
- Chef/kitchen stories: 2-3 minutes
- Restaurant brand stories: 3-4 minutes max
Concise runtimes ensure viewers stay engaged until the end.
Don’t Skimp on Video Quality
Visually stunning cinematography is required to highlight your dishes, chefs, and ambiance appropriately. Invest in experienced food videographers. Some quality tips:
- Use stable camera movements and angles.
- Ensure flawless focus, framing, and composition.
- Capture ultra high-resolution images in 4K.
- Use HDR for perfect lighting and color rendering.
- Capture ultra slow motion shots if budgets allow.
High production value conveys the care you put into your cuisine and brand.
Don’t Neglect Mobile Optimization
With the majority of viewership on mobile, optimizing videos for mobile screens is crucial.
Strategies include:
- Film horizontal videos that maximize mobile screens.
- Enhance audio with external mics for clarity on small speakers.
- Add captions and graphics to aid mobile viewing.
- Provide clickable links to make it easy to order or book from mobile.
Mobile-first video approaches will maximize your reach and conversions.
executing a strategic restaurant video plan with tantalizing food visuals, compelling storytelling, and premium production value can significantly boost your brand awareness and loyalty.
Just steer clear of common mistakes like dull angles, excessive length, and inadequate mobile optimization. Your mouth-watering videos will turn viewers into devoted patrons.
